Our brand strategy process begins with a deep dive into your business model to curate a unique identity that engages with your target audience and growth goals. Once we have an in-depth understanding of your business, we widen our focus to your competitive landscape and industry.
Competitive and industry analysis helps us identify your brand’s strengths, weaknesses, opportunities, and threats (SWOT), as well as set benchmarks for further recommendations.
Whether you are building an entirely new identity or rebranding your existing business, we leverage our research-based insights and the “why” behind your business to craft an authentic brand mission, vision, and promise.
These statements will become the building blocks of how your business is perceived and grows through internal and external ways.
Your brand’s visual identity concludes with a brand book – a set of detailed guidelines and examples that define how your logo, color palette, typography, iconography and imagery should be used across all channels.
A brand book is key to maintaining consistency in brand presentation. Used by employees, vendors, and shared with any party that presents or represents your brand.