BRANDING

OUR APPROACH TO BRANDING & REBRANDING

Our Brand Strategy Process

  • BRAND RESEARCH

    Understanding The Environment

    Our brand strategy process begins with a deep dive into your business model to curate a unique identity that engages with your target audience and growth goals. Once we have an in-depth understanding of your business, we widen our focus to your competitive landscape and industry.

    Competitive and industry analysis helps us identify your brand’s strengths, weaknesses, opportunities, and threats (SWOT), as well as set benchmarks for further recommendations.

  • BRAND FOUNDATION

    Defining The “Why”

    Whether you are building an entirely new identity or rebranding your existing business, we leverage our research-based insights and the “why” behind your business to craft an authentic brand mission, vision, and promise.

    These statements will become the building blocks of how your business is perceived and grows through internal and external ways.

  • BRAND BOOK

    Defining Your Visual Identity

    Your brand’s visual identity concludes with a brand book – a set of detailed guidelines and examples that define how your logo, color palette, typography, iconography and imagery should be used across all channels.

    A brand book is key to maintaining consistency in brand presentation. Used by employees, vendors, and shared with any party that presents or represents your brand. 

  • BRAND PACKAGE

    What is included in a branding package?
    • Logo / Color Palette / Typography
    • Business Card Design / Letterhead Design / Envelope Design
    • Invoice / Slip Design
    • Corporate Brochure Design
    • Social Media Design: Facebook, Twitter, Youtube, LinkedIn
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© 2023 SUNFLOWER
Web Design and Branding. All rights reserved.

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WE SERVICE THE GREATER VANCOUVER AREA INCLUDING:
Vancouver, Surrey, Burnaby, New Westminster, Coquitlam, Port Coquitlam, Port Moody, Delta, Langley and the Fraser Valley.